Industry newsMay 2019

"Google For Jobs" a game changer for job postings 

  • - and a call for a major mind-shift change in HR

  • No more job sites, no more career sites, all you need to do now is searching for your future job at Google For Jobs and the platform will, with intelligent algorithms, match you with job postings from every career- and job-site. The solution is not entirely there yet, but the first important steps have been made and the results look promising.
    Google For Jobs is build on Google Cloud's API with its powerful search engine and uses machine learning to understand how job titles and skills relates to different job content, location and seniority. At the same time, Google For Jobs uses extensive filters combined with machine learning to supply job seekers with the best possible job matches for them. Of course, users can also save searches and create alerts, much like the “job agents” we know today.
    According to Google's CEO Sundar Pichai, Google is determined to crack the code of matching available jobs with the right candidates, something that LinkedIn is still struggling with even though all the data needed for this exercises is available to them on their platform. One of the biggest obstacles when automating matching of candidates and jobs is the inconsistency in the use of job titles, industries and keywords. A project manager or a consultant role can have many different meanings dependent on the company-context. Likewise, there is a huge difference in being a CEO of a startup and a C20 company.
    Google has invested heavily in the training of their algorithms to index the job market and candidates. Another promising sign is that Google For Jobs has partnered up with some of the biggest players in the market, like Glassdoor, Monster, CareerBuilder and LinkedIn. This move displays their desire to lift the existing market instead of adopting a 100% disruptive approach that would alienate the remaining industry. The partnerships with the existing market also entail a better candidate experience as the partners can work together on how to present the opportunities in the best possible way (direct listing, no job duplicates etc.)
    This is truly a call for a mind-shift change in HR as it's a big step toward digital marketing for the recruitment industry.As Google For Jobs grows bigger this also means that you as a job poster have to adopt a new mindset and lean towards digital marketing methods. You can no longer just rely on buying ads but need to consider search engine optimization (SEO) and search engine marketing (SEM) to make sure to get the most attention from candidates. An important recommendation is to get started straight away with these initiatives as a high ranking on Google is built over time.

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